General Information

Setting prescription prices based on computerized true marketing information is a marketing strategy used by larger chains for years. The smaller chains or independent either could not afford the fees or did not have access to this information.

In the past, pricing information was acquired by phone shopping other pharmacies or customers shopping a pharmacy with a price and conveying their information to a pharmacist.

Marketing information is gathered electronically from pharmacy computer systems by the zip code. You simply use the zip code information pertaining to your area and compare it to your pricing.

We have provided this service to more than 300 pharmacies, and the average G.P. increase for cash is 2% to 4% points, with and overall increase of 2% points for both cash and 3rd party

Our service consists of, but is not limited to:

• Instructions and interpretations of CD-ROM data
• Pricing modalities
• Pricing table construction
• Suggestions of individual drugs to be placed
• in pricing table based on competitive
• information supplied by marketing data.
• Auto updates (McKesson systems only)